Boxer special catalogue April 2019     

The chain of  Boxer stores started off under a different name. Back in 1977 the company was launched as Kwazulu Cash and Carry. By 1979 they changed their stock from basic staple food such a maize products, sugar and oil to complete retailing and opened another store. From there things just got better and by 1991 they were a fully operational chain store operating under the name Boxer Cash and Carry. By 1995 the chain broke the borders of Kwazulu Natal and was rebranded to Boxer Superstores. Over the following years Boxer grew exponentially as it merged with Goss & Co. in 1997 and became a division of Pick ‘n Pay in 2002. This helped the chain to expand to a nationwide retailer. A goal which they achieved in 2015. Last year they celebrated their 40th year with the slogan “40 years of never paying more than the Boxer price”. They place a high value on customer service and aim to please where ever they open a new store.

These days Boxer has five divisions. Boxer Superstores stocks wholesale items at low costs. Boxer Punch stocks the basic essentials. Boxer Liquors dispenses alcohol and all the related products. Boxer Build is where you will find all the building supplies you need. Last but not least is Boxer Super Meats, where you will find all their famous meat products. This diverse set of divisions was borne out of a real need for the people. The Boxer Super Meats stores is a perfect example of this as they were launched due to a need for a store that specializes in meat products. Some stores even offer a Shisa Nyama where shoppers can have their meat prepared and cooked for them.

Throughout this transformation Boxer has kept their goal in mind. To serve the local community by stocking a wide variety of products at low prices. They also strive for impeccable customer service. This chain of stores is one for the people and that is why they hold the title of Africa’s Favourite Discount Supermarket. This is also a part of their mission statement. Boxer strives “to be the people’s champion for the communities we serve. Growing a lifetime of loyalty”. It can be seen in their dedication to supplying customers with a wide range of products at the lowest possible prices in the most convenient locations. This brand really goes out of their way to be of service to their customers.