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Shoprite’s slogan isn’t “Lower prices you can trust Always” for noting. This chain store offers some of the best deals in town. They have been open for over 40 years and have upheld the promise to deliver quality goods at low prices since then. This commitment has helped them to become Africa’s largest food retailer. Shoprite has over 400 stores and more than 22 million customers.
Shoprite strives to make life convenient for their shoppers, so, besides the everyday grocery and household items they also have Money Market Services, LiquorShop and MediRite Pharmacies at various stores. This helps customers to get what they need when they need it.
Shoprite also strives to give back to the community, especially during tough times. They have about 130 000 employees and run food subsidies that help to save R20 million across the country during the times that people need it most. That’s not all they do. They also support initiatives in four sectors including those that help to empower women, fight hunger, develop skills and initiate change in communities.
Shoprite has also received some great awards. They are the No.1 food retailer and toy retailer, two titles awarded by TGI Icon Brands. Shoprite is also the No.1 Grocery Retailer, according to Times Sowetan Retail Awards. Lastly, the Sunday Times Top Brands Survey named them South Africa’s No.1 Supermarket. You would think all these awards would go to their head, but it hasn’t. They still maintain that the best thing about their chain is that they have upheld their promise in “bringing you lower prices you can trust, Always”.
Shoprite has a house brand called RiteBrand, which offers quality products at a lower cost, so you can save even more. Their slogan for this is “just like the best for less”. They also run numerous special offers, usually with a money back guarantee if you are not completely satisfied with your purchase.
Shoprite offers a wide range of grocery and household products, including some small appliances. Each store stocks the everyday items, including fresh fruit and vegetables, meat products and baked goods. They also stock braai necessities, beauty products, personal hygiene products, baby products, toys, household goods such as cleaning products, cutlery and crockery and some stationery. Basic pet care and gardening goods are also available.
Their Money Market Service allows you to pay bills, take care of insurance, buy bus tickets and send money in store, over and above the usual services. Their LiquorShop offers alcohol products at supermarket prices, with the increased convenience of being right next door to the Shoprite store. The MediRite Pharmacy can also be found inside Shoprite. Here you can fill prescriptions, get advice from the pharmacist or buy over the counter medicine, increasing the convenience of your trip.
Shoprite specials offer amazing savings, especially on their in house RiteBrand products. This range of products include anything from peanut butter to dog food and everything in between. New Shoprite specials are released in a catalogue that is available on a weekly basis. They also run special promotions for holidays that are occasion sensitive. They will put products on sale that are matched to the holiday in question. Promotions and Shoprite specials are also area sensitive. In this way they can ensure that the products that are on sale match the needs of the customer. So, make sure to check out the Shoprite catalogue that is specific to your area.
Shoprite is one of the chain stores that really aims to please their customers by providing the lowest prices possible on everyday necessities. They go out of their way to ensure the communities they serve are well looked after. Shoprite specials are a deal you don’t want to miss out on.